Roland Garros 40 ans

Point of sale display. A campaign celebrating 40 years of BNP Paribas's sponsorship of Roland Garros tennis tournament, Paris. Photos were taken on site to inform the drawing of the 2m x 2m image that shows the tournament in full swing along with references to other events and activities that benefit from this partnership. Details include french and international tennis stars from the past and present: Roland Garros, John McEnroe, Ilie Nastase, the Williams sisters...

Released: 2013

Client: BNP Paribas

Art Direction: Christine de Michieli

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peterallen. illustration

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